our
projects
![Campari Campari](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCol-300x62.png)
ADVOCACY PROJECT
Develop a sense of belonging and enhance creativity in the preparation of signature cocktails by the best Italian bars and bartenders using this exclusive Campari aged, limited and ultra-premium production.
We focused the activity on three essential moments: presentation – engagement – presidium.
![Campari – Cask Tales Campari - Cask Tales](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCaskTalesCover.jpg)
A workmanship that made each piece almost unique.
We provided a communication kit for the sales force and super-premium visibility materials including the counter glorifier of our own design, handmade by an Italian master cooper with precious golden details in line with the brand identity.
![Campari – Cask Tales – Workmanship Campari - Cask Tales - Workmanship](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCaskTalesworkmanship-1.jpg)
![Campari – Cask Tales – Glorifier Campari - Cask Tales - Glorifier](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCaskTalesGlorifier.jpg)
We provided a communication kit for the sales force and super-premium visibility materials including the counter glorifier of our own design, handmade by an Italian master cooper with precious golden details in line with the brand identity.
![Campari – Cask Tales – Workmanship Campari - Cask Tales - Workmanship](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCaskTalesworkmanship-1.jpg)
![Campari – Cask Tales – Glorifier Campari - Cask Tales - Glorifier](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/CampariCaskTalesGlorifier.jpg)
A hyper tailor made activation for the elegant limited edition reinterpretation of the classic Campari.
![Campari – Cask Tales – Engagement Campari – Cask Tales – Engagement](http://www.pragmacomunicazione.it/wp-content/uploads/2023/10/CampariCaskTalesEngagement.jpg)
In the subsequent engagement phase, we developed and co-ordinated communication between field managers and bartenders, encouraging participation in master classes, exalting creativity in the art of mixology and producing customized drink lists for each venue with selected signature cocktails.
The monitoring of the activity was ensured by the cyclic renewal of the drink lists with new proposals and the collection and analysis of feedback from bartenders and clients.
![Campari – Cask Tales – Engagement Campari – Cask Tales – Engagement](http://www.pragmacomunicazione.it/wp-content/uploads/2023/10/CampariCaskTalesEngagement.jpg)
In the subsequent engagement phase, we developed and co-ordinated communication between field managers and bartenders, encouraging participation in master classes, exalting creativity in the art of mixology and producing customized drink lists for each venue with selected signature cocktails.
The monitoring of the activity was ensured by the cyclic renewal of the drink lists with new proposals and the collection and analysis of feedback from bartenders and clients.
![icone_Projects_CaskTales1 STREAMLINING PROCESSES WITHIN THE CIRCUIT](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_Projects_CaskTales1.png)
STREAMLINING PROCESSES WITHIN THE CIRCUIT
![INVOLVEMENT OF SPECIALIZED CRAFTSMEN INVOLVEMENT OF SPECIALIZED CRAFTSMEN](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_Projects_CaskTales2-300x238.png)
INVOLVEMENT OF SPECIALISED CRAFTMEN
![SCARCITY EFFECT TO REAFFIRM EXCLUSIVITY SCARCITY EFFECT TO REAFFIRM EXCLUSIVITY](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_Projects_CaskTales3-300x238.png)
SCARCITY EFFECT TO REAFFIRM EXCLUSIVITY