our
projects
![Gruppo Sanpellegrino Gruppo Sanpellegrino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/GruppoSP_col-400x99.png)
TRADE MARKETING BOOK
The genesis of the project was the desire to rethink trade marketing support materials for the entire Sanpellegrino portfolio, which includes waters, soft drinks, aperitifs and juices.
![Acqua S. Pellegrino Acqua S. Pellegrino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Sanpellegrino_col-300x85.png)
![Acqua Panna Acqua Panna](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Panna_col.png)
![Levissima Levissima](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Levissima_col-300x130.png)
![Perrier Perrier](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Perrier_col-300x207.png)
![Acqua Brillante Acqua Brillante](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Brillante_col-300x171.png)
![Bibite Sanpellegrino Bibite Sanpellegrino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/bibite_col-300x138.png)
![Gingerino Gingerino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Gingerino_col-300x76.png)
![Sanbittèr Sanbittèr](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Oggetto-vettoriale-avanzato-300x123.png)
![Acqua S. Pellegrino Acqua S. Pellegrino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Sanpellegrino_col-300x85.png)
![Acqua Panna Acqua Panna](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Panna_col.png)
![Levissima Levissima](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Levissima_col-300x130.png)
![Perrier Perrier](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Perrier_col-300x207.png)
![Acqua Brillante Acqua Brillante](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Brillante_col-300x171.png)
![Bibite Sanpellegrino Bibite Sanpellegrino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/bibite_col-300x138.png)
![Gingerino Gingerino](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Gingerino_col-300x76.png)
![Sanbittèr Sanbittèr](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/Oggetto-vettoriale-avanzato-300x123.png)
After analysing the contents and peculiarities of the process, we identified the most suitable tool to translate the guidelines of the trade marketing department and at the same time meet the needs of the sales structure.
![Gruppo Sanpellegrino – Trade Marketing Book Gruppo Sanpellegrino - Trade Marketing Book](http://www.pragmacomunicazione.it/wp-content/uploads/2023/08/SP01_1000.jpg)
After analysing the contents and peculiarities of the process, we identified the most suitable tool to translate the guidelines of the trade marketing department and at the same time meet the needs of the sales structure.
![Gruppo Sanpellegrino – Trade Marketing Book Gruppo Sanpellegrino - Trade Marketing Book](http://www.pragmacomunicazione.it/wp-content/uploads/2023/08/SP01_1000.jpg)
![Gruppo Sanpellegrino – Trade Marketing Book Gruppo Sanpellegrino - Trade Marketing Book](http://www.pragmacomunicazione.it/wp-content/uploads/2023/08/SP02-1024x977.jpg)
The Retail, Out of Home and Catalogo Generale trade marketing books are interactive and modular digital tools with maximum ease of consultation and content management.
They guarantee an immediate and efficient user experience and access to content that can be downloaded and updated remotely without continuous releases.
![Gruppo Sanpellegrino – Trade Marketing Book Gruppo Sanpellegrino - Trade Marketing Book](http://www.pragmacomunicazione.it/wp-content/uploads/2023/08/SP02-1024x977.jpg)
The Retail, Out of Home and Catalogo Generale trade marketing books are interactive and modular digital tools with maximum ease of consultation and content management.
They guarantee an immediate and efficient user experience and access to content that can be downloaded and updated remotely without continuous releases.
![REDUCED WORKLOAD of Trade Marketing offices REDUCED WORKLOAD of Trade Marketing offices](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_Projects_Saleschain1-300x238.png)
REDUCED WORKLOAD
of Trade Marketing offices
![UNIFORMITY OF CONTENTS available to the sales force UNIFORMITY OF CONTENTS available to the sales force](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_ProjectsSaleschain2-300x238.png)
UNIFORMITY OF CONTENTS
available to the sales force
![EASY AND IMMEDIATE AVAILABILITY of information, even offline EASY AND IMMEDIATE AVAILABILITY of information, even offline](http://www.pragmacomunicazione.it/wp-content/uploads/2023/09/icone_ProjectsSaleschain3-300x238.png)
EASY AND IMMEDIATE AVAILABILITY
of information, even offline