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TRADE MARKETING BOOK
The genesis of the project was the desire to rethink trade marketing support materials for the entire Sanpellegrino portfolio, which includes waters, soft drinks, aperitifs and juices.
After analysing the contents and peculiarities of the process, we identified the most suitable tool to translate the guidelines of the trade marketing department and at the same time meet the needs of the sales structure.
After analysing the contents and peculiarities of the process, we identified the most suitable tool to translate the guidelines of the trade marketing department and at the same time meet the needs of the sales structure.
The Retail, Out of Home and Catalogo Generale trade marketing books are interactive and modular digital tools with maximum ease of consultation and content management.
They guarantee an immediate and efficient user experience and access to content that can be downloaded and updated remotely without continuous releases.
The Retail, Out of Home and Catalogo Generale trade marketing books are interactive and modular digital tools with maximum ease of consultation and content management.
They guarantee an immediate and efficient user experience and access to content that can be downloaded and updated remotely without continuous releases.
REDUCED WORKLOAD
of Trade Marketing offices
UNIFORMITY OF CONTENTS
available to the sales force
EASY AND IMMEDIATE AVAILABILITY
of information, even offline
